OLLY is a wellness company working to change the way society views and talks about health. We worked on the 2023 Big Vagina Energy campaign featuring their premium line of women’s wellness products. We concepted, scripted and created a 30 second commercial, an OOH campaign extension, and built out a suite of campaign guidelines for OLLY to continue executing their message. We wanted to dive into the meaning behind the Big Vagina Energy message, and craft a campaign that had purpose beyond the headline.
To bring the spot to life in an ownable way, we crafted the OLLYverse — from lighting, set development, and color palette, to the custom typographic elements built into each set and space. We created custom music to bring the whole world to life and developed characters and bold messaging statements to remind women that their body is never an apology.
