Artz is a development project in Mexico City with both high fashion and commercial shopping stores, galleries, parks, cafes, public art, movie theaters and more. On the opening of the development, Artz wanted a campaign that communicated their opening, and that they had something for everyone. We ideated the campaign around the concept of "We are open..." which contrasted different types of personalities, showing they are open to people with all interests.
The images always ran in pairs accompanied by copy, showing the contrasts in different types of people. For example, the "We are open to those who love luxury" image was paired next to "...and those who couldn't give a shit about luxury."
Sagmeister & Walsh, 2018
Disciplines:
Advertising,
Photography
